Will LinkedIn’s Redesign Make It Feel Less Spammy?

Will LinkedIn’s Redesign Make It Feel Less Spammy?

>> Reading Time: 2 minutes

 

Let’s be honest. For many of us, LinkedIn lost its appeal when we started getting bombarded by spammy, canned requests for connections. When the fake accounts became commonplace, and the ads to join LinkedIn Premiun started to take away from the professionalism they intended to evoke.

To quote an iPhone in Canada post,

“LinkedIn still litters the place with small, annoying banners that boast you can see the “500 people who viewed your profile,” only to take you to a page urging you to sign up for its premium service. Premium plans start at $25 a month and include lots of useful features, like online video courses, better access to recruiters and job salary information”.

Despite some of our best efforts, turn-key companies and overseas ‘entrepreneurs’ flooded our timelines, and so we either slowed our usage on the platform or found other, more appropriate spaces, such as F6s or AngelList.

The Redesign

Last September, the Microsoft-owned network gave us a sneak peek to their revamp, and these past 6 months couldn’t have come fast enough, much like when the reworked the inbox back in 2015. So will that feeling many of us have about LinkedIn wash away or will they upset current users due to change aversion? We’re fairly certain it’ll be the former, the bar was so low when it came to LinkedIn’s design, we doubt anyone will complain.

In fact, designers on Behance have been coming up with redesigns for LinkedIn as far back as 2014. Here’s a pretty amazing variation from 2015.

linkedin-redesign-2015

Let’s See What They Did

The comparison to Facebook is everywhere but without the negativity of ‘copying someone else’, which basically means everyone knew it needed a makeover. Clean, uncluttered and what looks like a functional menu bar! WE KNOW, WOW!

Here a quick list of the changes LinkedIn sees as needing improvement.

  • Streamlined navigation
  • Smarter messaging that helps you connect and unlock new opportunities: Real-time messaging interface, you can message a connection wherever you are on LinkedIn
  • Richer Feed to keep you informed: A fine-tuned Feed to surface the most relevant content from people and publishers you care most about
  • More intuitive search: One universal search box to easily find people, jobs, companies, groups and schools
  • Greater insight into who’s viewing your content: you can now see the company, job title and location of the people who are interested in your updates
  • Better suggestions to make your profile stand out

 

LinkedIn-new-profile-connection-view-2017

 

Verdict?

If you’ve left LinkedIn, will this redesign have you curious enough to sign back in, or have you moved on to greener pastures and couldn’t care less at this point?

We’re curious to know what you think, add your thoughts to the comments below and let’s discuss.

 


Also published on Medium.

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